Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Most UK marketers not ready for a cookieless future
Is esports a real sport? As per YouGov’s 17-market survey, 65% respondents don’t think so
Is working in gaming a serious job? We asked people in 17 markets what they thought
P&O Ferries – Rising from the ashes of controversy, but how high?
Football Buzz Movers – April 2024: Bayer Leverkusen, Inter soar
Kendrick Lamar fans like Drake – and Drake fans like Kendrick Lamar
Welcoming all: What travel brands need to know about inclusive travelers
33% of US car owners interested in trying car subscription model
The 2024 Grand National was safer and just as exciting, say Brits
AI on your wrist (and everywhere else): Consumer views on AI wearables
The green premium on cars: How much more are consumers willing to pay for eco-friendly vehicles?
Understanding the internet habits of Britons as third-party cookies phase out
Family or friends play the biggest role in influencing mothers on what to buy for children
Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
