Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Is esports a real sport? As per YouGov’s 17-market survey, 65% respondents don’t think so
Is working in gaming a serious job? We asked people in 17 markets what they thought
P&O Ferries – Rising from the ashes of controversy, but how high?
Football Buzz Movers – April 2024: Bayer Leverkusen, Inter soar
Kendrick Lamar fans like Drake – and Drake fans like Kendrick Lamar
Welcoming all: What travel brands need to know about inclusive travelers
33% of US car owners interested in trying car subscription model
The 2024 Grand National was safer and just as exciting, say Brits
AI on your wrist (and everywhere else): Consumer views on AI wearables
The green premium on cars: How much more are consumers willing to pay for eco-friendly vehicles?
Understanding the internet habits of Britons as third-party cookies phase out
Family or friends play the biggest role in influencing mothers on what to buy for children
Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
Interest in the WNBA is the highest it has ever been, but who are the fans?
