Access unparalleled intelligence on political trends, opinions and the latest academic research.
YouGov has over 15 years of living consumer intelligence on political opinion, governmental decisions and public affairs. We offer full-service survey research for academics, health researchers, policy think tanks and corporate clients. Explore our latest insights below to help you stay up-to-date and lead the way.
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more
Our products and services help academics, health researchers, policy think tanks and corporate clients.
"YouGov has collected data for us since we started the study in 2014. We have always been extremely satisfied with the service, price and quality of data. They deliver large samples and high wave-on-wave response rates."