Automotive living consumer intelligence - in fifth gear
Learn how YouGov can help your organisation understand its key audiences - from potential EV purchasers to the media your ads can best reach them at.
Understand your customers and competitors, tracking global consumer trends and sentiment towards automotive and mobility.
Discover which car brands have the best brand health in 2023, according to YouGov BrandIndex - our powerful, daily brand and competitor tracker.
Our latest rankings report looks at the popularity of car brands across 18 markets around the globe.
Download now for the latest insights.
Learn how YouGov can help your organisation understand its key audiences - from potential EV purchasers to the media your ads can best reach them at.
YouGov has over 15 years of living consumer intelligence on the automotive sector. Take your business strategy to the next level by exploring the latest industry insights below.
33% of US car owners interested in trying car subscription model
The green premium on cars: How much more are consumers willing to pay for eco-friendly vehicles?
Defusing consumer boycotts: How can brands regain customers and bounce back?
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
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“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”