Data you can trust. The credible, robust nature of our connected consumer insights resulted in The Pew Research Center concluding that YouGov “consistently outperformed" other online competitor samples for accuracy.
27 million people trust us with their data. This means:
This trust is essential to our continued success in delivering accurate, actionable consumer insights globally, enabling us to represent the entirety of public opinion – all ages, backgrounds, and beliefs.
We have the highest recontact rates, meaning we can further build on your research by re-contacting respondents.
A highly engaged panel results in faster completion of surveys and more accurate data, resulting in cost savings for our clients.
We have a team dedicated to panel engagement and data quality, who work continuously to manage our panel:
Want to know more about how we actively manage our panel and combat fraud? Reach out to talk to us.
Our market-leading panel means we can create pioneering solutions to help the world’s most recognised brands, media owners, and agencies to explore, plan, activate and track better marketing activities. The YouGov panel is:
Representative: It’s essential our panel accurately represents the markets in which we operate. Engaging and retaining underrepresented groups is a significant and ongoing area of focus. We invest in new technologies and innovative recruitment partnerships.
Inclusive: Our researchers follow clear guidelines to ensure content and presentation is neutral and inclusive, balancing research needs with member experience. We constantly take feedback from members to improve the experience for everyone.
Accessible: We are committed to the practice of accessibility by default. Our surveys are optimised for mobile devices to meet all relevant standards and enhance usability for our panel members.
We’re committed to an excellent member experience - so that everyone’s voice can be heard. It’s a key part of our Environmental, Social, and Governance strategy and it’s why our TrustPilot score of 4.6 is one of the highest in the Market Research industry. Below are some reviews from our panel members.
"Amazing company, amazing rewards, amazing questions. YouGov is far better and more user friendly than other survey sites."
"Very interesting surveys. Makes you feel as if your opinions are taken seriously."
"Absolutely love YouGov. I use all my gift cards for Christmas. Thank you YouGov."