YouGov Behavioral: Media Consumption combines verified global viewership data, search social & online demand of content with thousands of surveyed demographic and behavioral attributes. Understand what users stream, (and want more of) when.
Understand what users stream, when – from people who listen to rock music on a Tuesday to those who have re-watched Emily in Paris.
Backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 27 million+ registered members, you can:
Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements
Understand overlapping content demand across demographic groups with data from major platforms, including Netflix, Amazon Prime, Video, Paramount+, Hulu, Disney+, AppleTV+ and YouTube
From binge rate to share of audience, converted to platform, season retention rates, time-based metrics, and platform affinities – we have it all